July 10, 2008 on 2:33 pm | In Toy Industry | 1 Comment
If you’re a toy fan and you have any curiosity at all about how the toy industry works and what’s going on in it right now, I highly recommend checking out this panel transcript for the Big Toy Industry Panel at Wizard World Philadelphia. It’s fascinating!
This was my first time ever moderating a panel, and I definitely didn’t expect it to veer off into such…well, depressing territory. But hey, this is the state of the industry right now, and these are the guys who are living it every day. I know that, speaking to a lot of the participants afterwards, many were happy to have a chance to present “their side” of the industry to fans. If you’ve ever wondered why there’s so much part re-use these days, or why any company wouldn’t sell direct-to-consumer, or even why toys are getting so expensive, there’s a lot of food for thought in here.
Check it out, then come discuss it on the Wizard Universe Message Board.
-Posted by Justin
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